The world is full of crashing bores

Krave Dog Biscuits, a new fat-based snack from Kellogg's

Today, as I walked through town, I was handed a promotional 30g box of Krave, a new snack from Kellogg’s which is unique in that it is the first breakfast cereal designed specifically for dogs. Embarrassingly, I was unaware that they aren’t meant for human consumption and had a little nibble. I quickly realised my error and spat it out – they taste absolutely foul.

Krave is also a first because it is the most unhealthy cereal on the market – it consists of 16% fat and 29% sugar. That’s ok though, dogs aren’t that body conscious. They do, however, have a keen sense of taste and smell, which surely means they won’t go near the stuff. Having said that, they are partial to a slice of their own turd from time to time so Krave might slip down the throat nicely as a dessert. Bon appetit!